Marketing Techniques and Tactics for Sole Traders and Small Businesses

Most Sole Traders & Small Businesses miss out on more than 80% of the opportunities available - are you one of them?

I've been working as a sole trader for more than TEN years. I know just how hard it is to find the time and resources to promote a small business. That's why I've created a programme to help sole traders and small companies really get to grips with marketing and growing their businesses.

Let me tell you a little more about why this programme can work for YOU.

Firstly, let me ask you - do any of these sentiments apply to you?

• You do all your own marketing and sales, but often struggle to find time to keep it up.

• You rely on just one or two tactics for the survival of your business (most likely it is local advertising and referrals).

• You've tried 'agencies' but they charge the earth and are more interested in winning awards for 'fancy' advertising than growing your business.

• You just can't afford large scale promotions or publicity - TV, Radio and Newspaper advertising is just too expensive.

• You have a website, but it doesn't generate many new enquiries or sales.

• You hate 'selling' - you'd much rather have new customers come to you for help rather than trying to persuade them.

• You're bombarded by emails and mailshots for 'amazing' new marketing tools, but have no idea which ones will work for your business.

If you agree with any of these, then you are not alone. Most small businesses struggle to market their work effectively.

WHAT'S THE SOLUTION?

Having spent more than ten years as a marketing specialist serving large and small businesses, and studying hundreds of reports, courses and videos on marketing and selling, I realised that entrepreneurs, sole traders and small businesses are often forgotten. People I have worked with over the years have asked me for simple, step-by-step plans to help them grow and develop. Simple enough for a novice to follow. Over a decade I've built up a substantial library of techniques that virtually anyone could use.

I also recognise that finances are ALWAYS tight for sole traders. What you need are tactics that you can use which are low cost or free of charge. And you'd be surpised how many of these there are. I have on file AT LEAST 30 proven marketing plans that cost less than £100 to implement. At least HALF of them cost less than a tenner or nothing at all!

So I've now taken all of these plans, tactics and strategies, and complied them into a structured, step-by-step programme; the Effortless Marketing Programme.

It's a programme designed specifically for small businesses, with a focus on activities that all entrepreneurs can apply. In little more than 1-2 hours per week, anyone can achieve results quickly and with minimum effort. And over time, those activities continue to work, growing your business and creating the kind of success and financial freedom you deserve.

The Effortless Marketing Programme is designed for individuals, such as writers and musicians, for sole traders such as therapists and consultants and for small, local businesses of 2-10 staff. It doesn't matter whether you are a corner shop, or an internet retailer; whether you supply off-the-shelf products or provide tailored services - THIS PROGRAMME WILL WORK FOR YOU!

Here are some of the things you'll learn on the programme:

• How to create consise and compelling 'messages' for new prospects so they know EXACTLY what you offer and why they need your services.

• How to design advertising, mailings and literature that 'pull' new customers towards you - like a magnet.

• How to harness the power of News media, Radio and TV at ZERO COST.

• Tricks for getting pages and pages of FREE promotion in national magazines and newspapers.

• The simple tools you need to add to your website that will attract hundreds or thousands of visitors every day AND convert them into rabid fans.

• How to develop sales processess that generate new customers and bring old customers back week after week - completely on auto-pilot.

• How to take complete control of the way existing customers recommend you to their friends and family. Don't rely on chance - YOU need to drive this process, and your customers will thank you for letting them recommend you!

WOULD THAT KIND OF KNOWLEDGE HELP YOU BOOST YOUR BUSINESS?

If you agree, then let me invite you to taster seminar of the programme. An ooportunity for you to learn some of these amazing techniques and how you can apply them to your business.

It will be packed with teaching, information and inspiration and I will show you how, through simple, proven techniques, you can:

• Create a company 'image' comparable with those of the world's greatest brands such as Ford, Nike, McDonalds and CocaCola - even if you're a sole trader.

• Ensure that what you offer your customers fulfils the THREE CRITICAL CRITERIA for success. Without these your business is DOOMED.

• Find out how to switch from trying to PERSUADE customers to buy (some would call this 'selling') to creating a FLOOD of customers beating a path to your door. To me, 'selling' doesn't mean 'forcing'. Using simple techniques you can transform even the most reluctant enquirer into an eager customer.

• Realise that it's not your PRICE that makes customers choose you, but the VALUE you offer. There's a subtle difference, but it can make ALL the difference. In fact, I'll show you how to steadily increase prices and still have customers thanking you!

• Create a referral strategy which ensures that EVERY satisfied customer brings more customers to your door, WITHOUT FAIL, rather than relying on chance 'word-of-mouth'.

• Develop a relationship with the press and media which will ensure that a SINGLE phone call is often all that is needed to get free publicity, with the chance to reach national newspapers, radio and TV.

• Get OTHERS promoting YOUR business to their customers, without taking a penny in commissions - and they'll thank you for the opportunity!

• Harness the HYPNOTIC POWER OF WORDS that will draw customers to you (along with suppliers, newspaper editors and a host of other valuable contacts). You don't need a degree in English Literature or a diploma in selling to create powerful, persuasive and compelling leaflets, posters, web pages, brochures, adverts and press stories.

• Forget expensive ad campaigns and mailing programmes. Maximise the four forms of FREE MARKETING that cost little more than pennies to create. For the most part these are ALL YOU NEED to power your business into massive profits and beyond.

• Make use of the internet in the way it was intended, to COMMUNICATE with customers and COMPETE effectively with the biggest of competitors, whatever size your business. You probably already have a website, but do you have a fully automated mailing list? Are you using Facebook, LinkedIn or YouTube to take advantage of the massive growth in internet use over the past few years? If not, then you are missing out on the 'next generation' of customers.

The Effortless Marketing Seminar is a two hour event, conducted entirely online to suit the work commitments of today's business people. Once you enrol, I will send you login instructions where you can join me, LIVE, online, from anywhere in the world. All you need is a PC, speakers or headphones, and a broadband connection. You'll be able to watch, listen AND ask questions, throughout the event.

As well as learning about the techniques I have used over the past decade, you'll receive:

Dozens of templates for documents, adverts, press stories, flyers, coupons, offers and web pages that you can modify and re-use for your own purposes.
A complete set of course notes covering every element within the seminar, including guides to the key tactics I teach.
Additional notes not covered directly during the day, including guides on creating financial freedom, dealing with debt and creating the right environment for success.
I'll also give you THREE blueprints for part-time cash generators that you can start with virtually no capital or training and use to supplement your income while your business develops. These blueprints are so powerful you might even consider turning one into a full time business itself!

Of course, I'd also like to introduce you to the full Effortless Marketing Programme and I hope that, after the seminar, you'll consider joining the programme. But before you say "so this is just a sales call" let me assure you - you will take away at least ten proven techniques to grow your business from this seminar and you'll be able to start implementing those techniques the VERY NEXT DAY. In fact, I will show you IN THE FIRST FIFTEEN MINUTES, a referral technique that will increase your business by anywhere from 50% to 200%, without costing you a penny. Once set up, that technique will carry on growing your business FOREVER.

So please consider joining me at this unique event.

PLACES ARE LIMITED. Places are allocated strictly on a first-come basis, so please, please book soon to secure your seat.

Oh, and I guess you'll want to know the price! Well, let me ask you this: What do you think two hours FULL OF PRACTICAL, MARKET-BEATING ideas, strategies, techniques and guidance is worth to your business? Hundreds of pounds? Thousands? Possibly tens of thousands. I know of marketing 'gurus' who charge more than £100 per hour for private consultations. However, I also know that from every ten delegates, one or two will most likely become a future customer or business partner of mine.

I WANT TO YOU TO BE THERE!

I therefore charge an affordable fee of just £98 (which includes VAT). There are regular dates available - you'll be able to select the date you want from the order page.

EARLY-BIRD OFFER: JOIN ME FOR JUST £49 (approx 75 US dollars, or 58 Euros)

As a very special offer, I am offering a few places for just £49, but you should book now to secure a place at this price. I want everyone to have the opportunity to learn these powerful techniques. Why not book now to avoid missing out on this promotion.

Sadly, most people struggle through life without achieving their true potential. Not only is life unfulfilled, but their talents and gifts are wasted. Do you want that to happen to you? How much will it cost you both financially and in your future happiness if you make the wrong decisions about your business? The Effortless Marketing Seminar is unique and designed for business people like you. Imagine how YOUR life will change when you overcome your current constraints and start achieving the success and financial freedom you deserve?

‘From this moment forward I will seek out my true destiny, so that my work, with all the amazing talents I have, will be used for the good of my family, my community and my planet.’

Still not convinced? Email me at the following address with your questions and I will do my best to answer them within the next 48 hours:
support [a] effortlessmarketing.co.uk